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Notes

Field notes on AI strategy & adoption

Short write-ups and working frameworks — evidence over hype. Everything here is non-confidential and free to reuse.

DateTitleTags
December 13, 2025

Build vs Buy Is About to Flip (Again)

Agentic AI is changing what it costs to build software. For enterprise leaders, that means rethinking the build vs buy decision—especially for contextual tools.

Agentic AIStrategySoftware DevelopmentDigital Transformation›
April 25, 2025

Unstructured Data is Fuel: Preparing for Agentic AI and RAG

Unlock your organization's hidden advantage. Learn why investing in unstructured data is the smartest move to prepare for agentic AI and RAG — and how it can power the next generation of your agentic AI workforce.

AIUnstructured DataRAGAgentic AIData Strategy›
May 5, 2024

AI Strategy for Insurance

A tailored framework for large P&C insurers to deploy generative AI—aligned to business goals, compliant by design, and built to scale.

InsuranceGenerative AIP&CData StrategyCompliance›
December 31, 2023

The Future of Search: The Rise of AI Optimization (AIO)

As AI models reshape discovery, shift from SEO to AIO—optimize for intent, language, and quality, not keywords.

AIAIOSEOSearchDigital Marketing›

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Brian White

AI Strategist

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